Farma Economía

A Retail Pharmacy with a Big Heart

Farma Economia has been providing a great retail experience for its customers in Colombia for the past 25 years. The pharmaceutical professionals know their customers by name, and always give them the best health advice possible. The retail outlet features thousands of items including imported natural products, health & beauty items, and quality prescription & over-the-counter medicine. 

The future is now

In order to reach a wider audience, finding new customers online was essential, so a simple non-e-com Wordpress site was set up back in 2015. 

In 2018, Farma Economia approached me again in order to become a more competitive brand by entering the digital retail marketplace with an online ecommerce store. It was important to allow everyone in Colombia to buy products online, so an easy-to-manage store was crucial. On top of this, the old branding had to be refreshed.

A Clean Online Store for a Refreshed Brand

For this solution it was important to first understand the pharmaceutical industry in Latin America, where customers are responsible for finding their own answers in an overload of medical misinformation.

The new branding features a clean style that is visually appealing and easily understood. The dominant green and white colours are easily connected to health and well-being. The copy is written using friendly language in a formal, yet relatable way. 

Reaching wider audiences

Farma Economía knows that reaching customers in a genuine way involves connecting with them using the technologies they already use, such as Facebook, Instagram, and WhatsApp.

A Reliable Nationwide Online Pharmacy

Farma Economía’s new e-commerce store is easy to navigate thanks to Shopify’s customizable Liquid programming language. The cloud-based information architecture is simple and allows owners and stakeholders to make modifications on the go. The checkout process is smooth and allows customers to pay using payment gateways such as MercadoPago & Pay-U, which accept all methods of payment. The chatbot is active 24/7 and anyone who asks a question, regardless of their location, gets an answer. The blog has also proven to be one of the most loved features of this new site.