Designed, developed and operated the Spanish-language e-commerce storefront for my family’s Colombian pharmacy, converting Webflow to Shopify and managing more than 1,000 products.
Project Overview
Context and purpose.
Farma Economía, my family’s pharmacy business in Colombia, needed a Spanish-language e-commerce channel that could extend the business beyond its physical location. I designed, developed and operated the storefront, connecting a catalogue of more than 1,000 products with clear navigation, editorial content, local payments and familiar customer-support channels.
Objectives
What the project needed to achieve.
Create a responsive shopping experience that made a large pharmacy catalogue easier to browse and maintain. Organize Spanish-language product information into a clearer hierarchy, support locally relevant payment and support options, and build an operating model that could handle ongoing catalogue updates rather than functioning as a one-time marketing site.
The Complexity
The problem, constraints and competing priorities.
Catalogue scale changed the nature of the design problem. More than 1,000 products meant categories, naming, descriptions, pricing, inventory updates and product discovery had to remain manageable for both customers and the business. The storefront also had to connect information architecture with commerce operations, WhatsApp, social channels, editorial content, local payment methods and customer-support entry points. The archived Webflow workspace is only a partial development snapshot, so it should not be treated as a complete record of the later Shopify inventory or transactions.
My Role
My responsibilities, ownership and collaboration.
I owned the work end to end: information architecture, storefront UI, responsive implementation, Shopify e-commerce conversion, catalogue management and day-to-day operation. I built the experience in Webflow, converted it to Shopify using Udesly, and connected content and support touchpoints including MercadoPago, PayU and WhatsApp. The 1,000+ product figure is owner-confirmed project scope, not a sales or conversion metric.
The Pivotal Decision
The options, trade-offs and reasoning behind the key choice.
I separated experience design from commerce infrastructure. Webflow gave me control over responsive design and front-end behaviour, while Shopify provided the transactional and product-management foundation needed to operate the store. That approach let the customer-facing experience remain intentionally designed without requiring the business to give up a commerce platform suited to ongoing operations.
The Outcome
What was delivered and the impact it made.
The result was an operational Spanish-language commerce channel combining storefront design, product management, payments, editorial content and customer-support entry points. The current public Farma Economía store remains active and exposes an extensive product catalogue and blog, which supports the continuity of the commerce operation but does not establish historical sales, conversion or customer-growth results. Those performance figures remain unverified and are intentionally excluded.
Reflection & Next Steps
How this work shaped my product design approach.
Farma Economía gave me direct experience with the operational side of product design. A commerce interface can look clear while still failing if taxonomy, product data, support workflows or maintenance are difficult behind the scenes. Owning the store changed how I evaluate e-commerce work: customer experience and operator experience are part of the same system. If I revisited the product today, I would instrument search success, category findability, checkout abandonment, support-channel usage and content-maintenance effort, then use that evidence to prioritize improvements.
