MobileLIVE Multi-Sector Design Leadership

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Live Webinar Panelist

'Ask a Designer' Webinar: Live AMA Session

This live zoom discussion explored what UX & Product designers think about UX Efficiency and Systems Thinking.

My perspective centered on how design systems improve speed, consistency, and team focus, especially when working with limited time or incomplete data. I highlighted how prototyping and early user testing in Figma can catch issues before they reach development, saving time and money. We also discussed the value of heat maps and live site testing in revealing overlooked UX problems that affect conversions. On the topic of global design, I noted how planning for language direction and content expansion early can avoid downstream issues. I also challenged the idea that design is just visual—at its core, it’s about usability, trust, and solving real business problems through clear, testable outcomes.

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MobileLIVE Blog Contributions

'Ask a Designer' series: An Open Conversation with Product & UX Designers

This session explored how UX designers manage expectations and balance speed with quality.

As a senior product designer, I emphasized that while clients often ask “Can you do it faster?”, great UX work requires time and planning—at least two weeks and grooming sessions to be sprint-ready. I outlined my framework for presenting design: clearly defining the problem, showing supporting evidence, exploring ideas, and landing on the best feasible solution. Rather than chasing perfection, I focus on what's most effective given the team, timeline, and tools available. My process combines strategic insight, clear communication, and adaptable execution, always balancing business goals with user needs.
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'Ask a Designer' series: The Dos and Don’ts of Design Thinking

This round explored the relevance of design thinking in solving modern product challenges.

I described design thinking as a blend of empathy, creativity, and logic, helping teams solve problems from a user-first perspective. I enjoy the ideation phase, where unfiltered exploration can spark unexpected solutions—but I also recognize when this method isn’t ideal, like in highly constrained or well-defined projects. A common misstep I called out is skipping empathy, which leads to misaligned solutions. My strength lies in clarifying the problem and connecting it to user behaviour and business needs, using design thinking as a practical tool to move ideas forward with purpose.
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'Ask a Designer' series: AI & Design

This discussion focused on how AI is influencing design tools, creativity, and workflow efficiency.

I embrace AI tools like ChatGPT, Midjourney, and Gemini to enhance my creative workflows, accelerate ideation, and streamline repetitive tasks—always guided by strategic human oversight. I’ve even built custom GPTs to support design and productivity tasks. For me, AI isn’t a replacement—it’s a creative accelerator that sharpens early research, expands possibilities, and unlocks more time for refinement. I also emphasized the importance of learning prompt engineering and adapting to evolving tools. I see AI as a chance to enhance our role as intuitive problem-solvers, empowering designers to create faster, better, and more inclusive experiences.

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Notable Projects