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Agent Sales & Service Platform for Telecommunications Giant

Light-mode abstract telecom sales-and-service artwork.

The stakes

Care and Retail agents had to make accurate decisions during live customer conversations while navigating dense combinations of products, packages, subscriptions, pricing, discounts, equipment, and eligibility rules. The interface needed to reduce interpretation burden without hiding the operational logic agents depended on.
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Public-safe service architecture diagram showing connected eligibility, subscription states, upgrades, discounts, and downstream order effects.
Simplified service architecture showing how eligibility, subscription states, and downstream order logic connect across the experience.

The complexity

The challenge extended beyond a single screen or flow. New-account and existing-customer journeys had to account for package eligibility, current versus new subscription states, upgrade and removal behaviour, discount conditions, entry points, and downstream cart or order-review effects. A decision in one part of the journey could change what an agent should see or be able to do next.
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Anonymized public-safe agent decision view showing multiple product, subscription, and account states used during live customer conversations.
Anonymized agent view illustrating how product, subscription, and account states support live customer decisions.

My role

On a consultancy engagement through mobileLIVE, I owned UX and UI direction for key sales and service workflows, with substantial responsibility for subscription and add-on experiences. I mapped edge cases, created high-fidelity prototypes, facilitated design reviews, and partnered with product and engineering to turn operational rules into implementation-ready behaviour within the established design system.

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The pivotal decision

Model the experience around reusable product states and rule-driven interaction patterns rather than designing one-off screens for every package combination. That meant defining how eligibility, current versus new services, discounts, upgrades, removals, and cart consequences should behave consistently across related journeys.

The outcome

The subscription experience moved into production with reusable interaction patterns for adding, changing, upgrading, and removing services across multiple account and package scenarios. The work also established clearer state logic that could be carried across related sales and service journeys.
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Anonymized public-safe subscription-management interface showing streaming add-ons, current and available services, pricing, and action states.
Anonymized subscription-management interface showing reusable states for adding and managing streaming services.
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